Linking from a branded HCP site to a non-promotional website with HCP resources.



  • Dear PAAB, we are interested in linking from a branded HCP site to a non-promotional website with HCP resources (which may include off-label information). Is it possible to do so? For example - if we link from a post-gate page of the branded HCP site and the user lands on a simple 'landing page' where they must log in to view resources. Thank you for your time.



  • Great question @gbrl88

    Question 654 is a great primer for this question.

    The same response applies to a HCP audience. All links must be assessed for acceptability within the context of the brand. Note that a key point for considering the link, is that the site is an authoritative independent third party site. A direct link to off-label content would not be acceptable even in the presence of a second gating mechanism.


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