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    Linking out to RAMQ website

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope
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    • G
      gbrl88 last edited by

      Could you please clarify if a piece that links out to the RAMQ website can still be PAAB-exempt given the formulary requirements specific to Quebec? Thank you!

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @gbrl88 last edited by

        Hey @gbrl88

        A link to the formulary site for any province would render the piece subject to review. While a message of “now on formulary” may be considered exempt and the formulary alone is not within the scope of the PAAB code, the linking of the two pieces renders the content subject to the advertising provisions as it creates a link between the brand and a therapeutic message. As per PAAB Q&A 565, the link to RAMQ coverage would be considered a therapeutic link. Hope that helps.

        G 1 Reply Last reply Reply Quote 0
        • G
          gbrl88 @Jennifer Carroll last edited by

          @Jennifer-Carroll said in Linking out to RAMQ website:

          A link to the formulary site for any province would render the piece subject to review. While a message of “now on formulary” may be considered exempt and the formulary alone is not within the scope of the PAAB code, the linking of the two pieces renders the content subject to the advertising provisions as it creates a link between the brand and a therapeutic message. As per PAAB Q&A 565, the link to RAMQ coverage would be considered a therapeutic link. Hope that helps.

          Thank you for clarifying Jennifer!

          1 Reply Last reply Reply Quote 0
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