297 - Hi Patrick. Can you direct me to the section of the PAAB Code that outlines the potential for use of marketing research data / findings in an APS?



  • PAAB code 4.2.2 states: "The advertiser must honor market research company agreements and must submit a release of market share claims from the source of the data. Data should be the most current available, at least within the past six months". But all other provisions of the code applies. Please don't hesitate to call us if you have more specific follow-up questions.


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