384 - What type of references are allowed in unbranded materials? I am interested in using studies which are based on patient surveys/questionnaires as well as some review papers (neither of which have a focus on the company's branded product). Would these type of references be allowed or are strictly limited to the same rules as branded communications? Thanks.
Jennifer Carroll last edited by
The required level of evidence for any given message is based on the message itself rather than whether it will appear in a branded or unbranded piece.