423 - Definitions Section 1.8 of the PAAB code states: Use of the word 'new' or statements implying "new" in advertising should be restricted to 1 year after initial marketing. Can you please clarify what is meant by "initial marketing"? Is this the NOC date or when "marketing" activity is initiated etc.?
Jennifer Carroll last edited by
One year from first distribution of any APS (Advertising/promotion Systems) into the marketplace.