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  4. 425 - Can a pharmaceutical company publish the results of a clinical study that was supported by a scientific grant. Would this have to be identified as advertorial?

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425 - Can a pharmaceutical company publish the results of a clinical study that was supported by a scientific grant. Would this have to be identified as advertorial?

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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    Clinical trials which are published independently in medical journals do not fall under the PAAB code (even if the trial is supported by a grant). If the manufacturer purchases space within the publication to present findings of the study, that ad space would be reviewed by PAAB as advertising. For example we’d ensure that the study itself is on-label and meets the Code’s evidentiary standards. We’d also ensure that the messaging within the piece is accurate and also that it is balanced with respect to benefit vs risk. I hope I have correctly interpreted your question. If not, call me.

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    The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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