Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
edirect campaign to HCP
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We would like to send an edirect to verified healthcare professionals on our mailing list. The intent of the message is to promote a digital-only (PAAB approved) Counselling Corner. The message is "Important information for you to help your patients suffering from MDD." The counseling corner can only be accessed on our gated website. Is PAAB review required if:
- Low-level fair balance included within email
- No branding such as colors or logos of the drug
- No claim is made
- Name of the drug is used in the heading of the email
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We would like to send an edirect to verified healthcare professionals on our mailing list. The intent of the message is to promote a digital-only (PAAB approved) Counselling Corner. The message is "Important information for you to help your patients suffering from MDD." The counseling corner can only be accessed on our gated website. Is PAAB review required if:
- Low-level fair balance included within email
- No branding such as colors or logos of the drug
- No claim is made
- Name of the drug is used in the heading of the email
Hello @kalli,
If the intent of the message is to promote a company sponsored service/offering linked to a brand, and is created and controlled by the sponsor, it is likely subject to advertising regulations regardless of branding elements within the edirect specifically. Remember that when we link advertising and non-advertising, everything becomes advertising. Similarly, when we link branded and unbranded, everything becomes branded.
