567 - We would like to know if we can make a claim about the % of patients who would recommend a specific treatment to other patients. The % is published in a retrospective study done on patients who were taking this specific therapy. It is a patient reported outcome that is not in the Product Monograph. Please advise if there is any way to put such a claim through.

  • References used to support treatment recommendations in drug advertising should be based on Canadian Consensus Guidelines, as treatment recommendations should be consistent with current Canadian medical opinion and practice. A retrospective study reporting patient opinion would not meet these rigors. (PAAB code section 3.2)