Banners advertising tools/PDFs
Would a banner ad advertising a PAAB-approved tool (e.g., dosing, AE management) be considered exempt if there is no mention of condition?
Jennifer Carroll last edited by
It is likely that this would be considered advertising and not subject to the exemption criteria outlined in Section 1.5D of the code which state “Use of a healthcare product name may only be used in a context not linked to therapeutic or promotional messages”. The promotions of advertising tools would be considered a link to promotional messages. When we link advertising to non-advertising, everything becomes advertising.