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    Banners advertising tools/PDFs

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope
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    • U
      Username last edited by

      Would a banner ad advertising a PAAB-approved tool (e.g., dosing, AE management) be considered exempt if there is no mention of condition?

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @Username last edited by

        Hello @username

        It is likely that this would be considered advertising and not subject to the exemption criteria outlined in Section 1.5D of the code which state “Use of a healthcare product name may only be used in a context not linked to therapeutic or promotional messages”. The promotions of advertising tools would be considered a link to promotional messages. When we link advertising to non-advertising, everything becomes advertising.

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