Sharing a pre-gate site
Can two brands share the same pre-gate site? For example, two DIN fields for BRAND A and BRAND B, entering a DIN would bring you to the appropriate (separated) gated website. I've seen this done for patient support programs, but can you do it in the absence of a patient support program?
Does it matter if the two drugs have the exact same indication and population?
Yin Man last edited by Patrick Massad
Yes, two brands can share a landing page. It does not matter regarding the indications as they should not appear on the pre-gate portion of the website as per the Food and Drugs regulations, C01.044. The regulation does not permit advertising of prescription medications to the general public beyond name, price and quantity. The content on the page should also meet this regulation.