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  4. Sharing a pre-gate site
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Sharing a pre-gate site

Scheduled Pinned Locked Moved DTCA/I, consumer secondary audience
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  • K Offline
    K Offline
    kshulist
    wrote on last edited by
    #1

    Can two brands share the same pre-gate site? For example, two DIN fields for BRAND A and BRAND B, entering a DIN would bring you to the appropriate (separated) gated website. I've seen this done for patient support programs, but can you do it in the absence of a patient support program?

    Does it matter if the two drugs have the exact same indication and population?

    Yin ManY 1 Reply Last reply
    0
    • K kshulist

      Can two brands share the same pre-gate site? For example, two DIN fields for BRAND A and BRAND B, entering a DIN would bring you to the appropriate (separated) gated website. I've seen this done for patient support programs, but can you do it in the absence of a patient support program?

      Does it matter if the two drugs have the exact same indication and population?

      Yin ManY Offline
      Yin ManY Offline
      Yin Man
      wrote on last edited by Patrick Massad
      #2

      @kshulist
      Yes, two brands can share a landing page. It does not matter regarding the indications as they should not appear on the pre-gate portion of the website as per the Food and Drugs regulations, C01.044. The regulation does not permit advertising of prescription medications to the general public beyond name, price and quantity. The content on the page should also meet this regulation.

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