Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Creative image based on a PRO
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Can a main creative image of an ad be based on a PRO (related to functionality) that is only listed in the TMA as a component of a primary endpoint (data included in the TMA but statistical analysis only included in the primary publication).
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Can a main creative image of an ad be based on a PRO (related to functionality) that is only listed in the TMA as a component of a primary endpoint (data included in the TMA but statistical analysis only included in the primary publication).
Hello @healthymind
This question cannot be answered as a general question. We would need to assess the TMA content, claim and data within the published study. We suggest submitting as an opinion for a formal review.
From a general question perspective, we refer you to the PAAB Guidance on Patient Reported Outcomes which outlines specific considerations for PRO, including specific domains/items comprising the PRO instrument.
