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  4. Time-bound wording
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Time-bound wording

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  • G Offline
    G Offline
    GMC
    wrote on last edited by
    #1

    I know that "new" and "now available" are considered time-bound i.e. only approved for a 1 year period. Would the phrase "Exciting news!" when making a formulary announcement be limited to a 1-year use?

    Jennifer CarrollJ 1 Reply Last reply
    0
    • G GMC

      I know that "new" and "now available" are considered time-bound i.e. only approved for a 1 year period. Would the phrase "Exciting news!" when making a formulary announcement be limited to a 1-year use?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Happy Monday @tmcm

      Anything that implies that something is “new” would be bound to the one year time frame. As "news" can be defined as “a report of recent events”, this copy does tend to imply that the announcement is in regards to something new.

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