Co-promotion agreement advertising responsibilities
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Hi,
My company has a co-promotion agreement with a manufacturer that distributes prescription drugs in Canada. My company was wondering what our responsibilities are if we are co-promoting a specific drug but we are not the MAH holder for the drug. Mostly we will be doing presentations for Canadian HCP's. Are we only responsible for the advertising? Or do we have the same responsibilities as the MAH holder? Thank you!
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Hello @jesse-gibbings
If you have entered into a contractual agreement with the MAH to co-promote the products, you should ensure that all advertising meets the regulatory standards for both your products and the MAH products. See Code section 1.4.c.
