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    Co-promotion agreement advertising responsibilities

    Disclosure requirements: PI & Safety Information, Federal schedule, study parameters, reference lists
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    • J
      jesse.gibbings last edited by Jennifer Carroll

      Hi,

      My company has a co-promotion agreement with a manufacturer that distributes prescription drugs in Canada. My company was wondering what our responsibilities are if we are co-promoting a specific drug but we are not the MAH holder for the drug. Mostly we will be doing presentations for Canadian HCP's. Are we only responsible for the advertising? Or do we have the same responsibilities as the MAH holder? Thank you!

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      • Jennifer Carroll
        Jennifer Carroll @jesse.gibbings last edited by

        Hello @jesse-gibbings

        If you have entered into a contractual agreement with the MAH to co-promote the products, you should ensure that all advertising meets the regulatory standards for both your products and the MAH products. See Code section 1.4.c.

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