Sharing International Guidelines links
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When sending email communication to a HCP, is it allowable for a manufacturer to include a link to US or European Guidelines (the entire PDF, not to specific content within the document) - if there are also Canadian Guidelines in place for the same therapeutic area? The intent is to direct the HCP to the US or European Guidelines for information only and not to make any link to brand communication/claims.
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When sending email communication to a HCP, is it allowable for a manufacturer to include a link to US or European Guidelines (the entire PDF, not to specific content within the document) - if there are also Canadian Guidelines in place for the same therapeutic area? The intent is to direct the HCP to the US or European Guidelines for information only and not to make any link to brand communication/claims.
Good morning @georgian21
When there are Canadian consensus guidelines, HCPs should be directed to those. As per the document “What constitutes current medical opinion & practice”, US or European guidelines can be used as additional support to Canadian guidelines when they are consistent. If there is copy that goes beyond the recommendations of the Canadian guidelines, or contains products not yet approved in Canada, we would question the inclusion.
