Navigation

    Forum

    • Register
    • Login
    • Search
    • Categories
    • Recent
    • Popular
    • Users
    • Groups

    DTC - mention of a therapeutic class that is not of the sponsor

    PAAB Q&A
    2
    2
    114
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as topic
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • NatBourre
      NatBourre last edited by

      A client wants to develop videos to be used on social media. The videos will mention the disease state, but not the product itself. There will be no branding. There will however, be mention of a therapeutic class of products that is common for these patients to take in large quantities. This therapeutic class is not the sponsor's product class, but since the other therapeutic class is so common for these patients, it comes up in comments. Is this allowable?

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @NatBourre last edited by

        Afternoon @natbourre

        Consumer regulations are in effect regardless of whether the company has a product in the specific class, or not. The copy should be reviewed and approved against the Distinction Between Advertising and Other Activities document. Mentioning a condition and one class of treatment would not meet the consumer brochure restrictions and therefore is unlikely to be considered acceptable. Additionally, the sponsor is still responsible for the acceptability of all comments, shares and comments on shares associated with social media. They will be expected to monitor and moderate to ensure compliance with consumer regulations.

        1 Reply Last reply Reply Quote 0
        • First post
          Last post