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    Depiction of self-injection devices

    DTCA/I, consumer secondary audience
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    • U
      Username last edited by

      Hello, knowing that some self-injectable medications must be administered under the supervision of a physcian, and others may be done at home, it is permissible to depict a self-injection device at home/work, or would this considered a promotional claim?

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @Username last edited by

        Hello @username

        An image depicting the route of administration would go beyond the limitations of what is allowable in consumer advertising, which is limited to “name, price and quantity”.

        U 1 Reply Last reply Reply Quote 0
        • U
          Username @Jennifer Carroll last edited by

          @jennifer-carroll My apologies as my question may not have been clear. The intent is not to show the device being used in any way, simply showing the device in the setting of a home (e.g., bathroom cabinet, kitchen table). Would this change your opinion? Thanks for your speedy reply.

          Jennifer Carroll 1 Reply Last reply Reply Quote 0
          • Jennifer Carroll
            Jennifer Carroll @Username last edited by

            Hey @username

            An image of the device may still suggest its route of administration and therefore may not be acceptable. The proposed home setting would also have to be assessed to determine if it fully aligns with the complete administration instructions from the TMA. Based on the nuances of the image and variables needed for proper assessment, it may be beneficial to submit for an opinion prior to creating the full campaign.

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