Depiction of self-injection devices
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Hello, knowing that some self-injectable medications must be administered under the supervision of a physcian, and others may be done at home, it is permissible to depict a self-injection device at home/work, or would this considered a promotional claim?
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Hello @username
An image depicting the route of administration would go beyond the limitations of what is allowable in consumer advertising, which is limited to “name, price and quantity”.
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@jennifer-carroll My apologies as my question may not have been clear. The intent is not to show the device being used in any way, simply showing the device in the setting of a home (e.g., bathroom cabinet, kitchen table). Would this change your opinion? Thanks for your speedy reply.
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Hey @username
An image of the device may still suggest its route of administration and therefore may not be acceptable. The proposed home setting would also have to be assessed to determine if it fully aligns with the complete administration instructions from the TMA. Based on the nuances of the image and variables needed for proper assessment, it may be beneficial to submit for an opinion prior to creating the full campaign.
