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Branded DTC and Branded HCP

Scheduled Pinned Locked Moved PAAB Code
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  • G Offline
    G Offline
    GMC
    wrote on last edited by
    #1

    We are looking at a branded DTC ad that would be reviewed by ASC. It would have a headline that was compliant. Could this same headline be used in a branded HCP APS?

    Jennifer CarrollJ 1 Reply Last reply
    0
    • G GMC

      We are looking at a branded DTC ad that would be reviewed by ASC. It would have a headline that was compliant. Could this same headline be used in a branded HCP APS?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Hi @tmcm

      The use of a headline in a DTC campaign does not, in and of itself, prohibit its use in an HCP ad. The regulations for DTC advertising and HCP advertising vary and may impact the acceptability of copy depending on the context and audience. For clarity and completeness, we suggest being transparent about the use in the DTC campaign when submitting the HCP campaign for review.

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