Unauthorized Use of Content on this Site: The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB)—including, but not limited to, those available through the PAAB Forum, the PAAB website, and any PAAB correspondence—are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content, or using it for model training or any related purposes, is strictly prohibited without the express prior written consent of PAAB. This includes, but is not limited to, the use of such materials in automated systems, machine learning models, or artificial intelligence applications.
Hello, I wanted to know if we need to go trought Paab approuval for message that are send by a rep to a HCP in private message like Facebook or linkedin. We would mention the product. What are the requirements for that kind of communications.
Private messages through services/platforms like LinkedIn, Facebook or other social platforms are viewed the same as an email. These are simply different platforms to perform the same action. Per PAAB Q&A 750 if the communication was unsolicited, it should be submitted for review.