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  3. Exemption

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

Exemption

Scheduled Pinned Locked Moved PAAB Code
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  • G Offline
    G Offline
    GMC
    wrote on last edited by
    #1

    If we create an APS that only has the brand logo, indication statements, low Fair Balance and no visual (just brand colours) would it be exempt from PAAB review? Could any portions of the indication statement be bolded?

    Yin ManY 1 Reply Last reply
    0
    • G GMC

      If we create an APS that only has the brand logo, indication statements, low Fair Balance and no visual (just brand colours) would it be exempt from PAAB review? Could any portions of the indication statement be bolded?

      Yin ManY Offline
      Yin ManY Offline
      Yin Man
      wrote on last edited by
      #2

      @tmcm

      Thank you for your question. The proposed APS does not meet exemption criteria as per Code section 1.5. It is considered a promotional message and would require PAAB review. As an advertising message, bolding may be possible depending on the context. The appropriateness would be determined during the review process.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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