Exemption
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If we create an APS that only has the brand logo, indication statements, low Fair Balance and no visual (just brand colours) would it be exempt from PAAB review? Could any portions of the indication statement be bolded?
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Thank you for your question. The proposed APS does not meet exemption criteria as per Code section 1.5. It is considered a promotional message and would require PAAB review. As an advertising message, bolding may be possible depending on the context. The appropriateness would be determined during the review process.
