Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Brand name only
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The recent PAAB Advisory on Small Space Ads is very welcome. However, it doesn't quite answer a question I have. If I have a static (one frame) banner ad, and I only want to direct the viewer to a landing page where we offer further information and samples, can I use the brand name only, without the indication and fair balance? There would be no claims.
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The recent PAAB Advisory on Small Space Ads is very welcome. However, it doesn't quite answer a question I have. If I have a static (one frame) banner ad, and I only want to direct the viewer to a landing page where we offer further information and samples, can I use the brand name only, without the indication and fair balance? There would be no claims.
Good Morning @charlton
If the surface of the ad does not prompt the inclusion of indication and fair balance, then yes, it would be acceptable to not include the indication and fair balance on the static ad. If there are claims/therapeutic mention on the static ad or the combination of the static ad and the landing page, this would prompt the inclusion of the indication and fair balance on the first surface with a marketing benefit claim. As a reminder, a marketing benefit claim can be explicit (e.g. text) or implicit (e.g. images).
