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We use a visual/character in our branded materials. We would like create a conference banner that would only include the image, brand logo and invitation to visit the booth for more information. Would this be exempt from PAAB review?
Hello @tmcm
If the visual does not allude to therapeutic use then it is likely exempt.
Note that when you link exempt content to advertising, the exempt content may no longer be exempt. If the booth contains promotional claims, it would be prudent to convey in the review of the booth, the content of the conference banner which is directing the user to the booth so that we may ensure it does not exceed the regulations.
