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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Patient Lifestyle Apps

Scheduled Pinned Locked Moved PAAB Q&A
lifestyle appspatient lifestyle appspsp support resources
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  • D Offline
    D Offline
    Danielle
    wrote on last edited by
    #1

    Hello,
    I'd like to understand how lifestyle apps can be leveraged in branded patient materials when cited as available resources and or lifestyle support apps produced by third parties, including authoritative sources and independent 3rd parties. ie. the apps are not brand specific but would be cited as available resources for patients within a branded patient tool.
    Is there any difference if the apps focus on: (1) lifestyle and nutrition (2) lifestyle, nutrition and disease information

    Lastly, does context change if access to the app is only provided via a PSP program but the app remains developed by a 3rd party with the manufacturer having no ownership over the app or the app content.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • D Danielle

      Hello,
      I'd like to understand how lifestyle apps can be leveraged in branded patient materials when cited as available resources and or lifestyle support apps produced by third parties, including authoritative sources and independent 3rd parties. ie. the apps are not brand specific but would be cited as available resources for patients within a branded patient tool.
      Is there any difference if the apps focus on: (1) lifestyle and nutrition (2) lifestyle, nutrition and disease information

      Lastly, does context change if access to the app is only provided via a PSP program but the app remains developed by a 3rd party with the manufacturer having no ownership over the app or the app content.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Hello @danielle

      Independent third party lifestyle apps may be promoted within branded apps if they do not contradict copy within the brands TMA. PAAB would ask to see the app content to ensure the link is acceptable.

      The review of linked 3rd party apps focused on lifestyle and nutrition vs lifestyle, nutrition and disease information is not different however there is increased opportunity for content which is not acceptable to arise when disease information is discussed.

      Additional clarification would be required on the last question that would be better suited for an opinion submission so that all aspects of the activity can be assessed. For example, is the 3rd party app only accessible through the PSP (not open to the public)? When this is the case, clarity over influence, sponsorship and distribution may impact if the content requires PAAB review.

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