Informational Communication to HCPs on DTCI Campaign
Is it possible to send a communication to HCPs to inform them of an ASC-cleared DTCI campaign which includes a help-seeking announcement?
Would this informational communication to HCPs be subject to PAAB review and is it be possible to mention the manufacturer on this communication?
Should the communication require PAAB review, would the campaign itself become subject to PAAB review as well?
Jennifer Carroll last edited by
Yes, it is acceptable to inform HCPs of a DTCI campaign. The communication would be subject to the PAAB code and should be clear that it is consumer information or advertising. The inclusion of the manufacturers name would be required. The communication of the DTCI campaign does not automatically render the DTCI campaign subject to review by PAAB, though the content should be submitted with the review of the HCP communications so that PAAB may ensure that the totality of the message is acceptable. As one example, it would not be acceptable to tie a brand to the DTCI campaign for the HCP if the content within the DTCI campaign went beyond what would be allowable for the brand.