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  4. Informational Communication to HCPs on DTCI Campaign
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Informational Communication to HCPs on DTCI Campaign

Scheduled Pinned Locked Moved DTCA/I, consumer secondary audience
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  • J Offline
    J Offline
    jd
    wrote on last edited by
    #1

    Is it possible to send a communication to HCPs to inform them of an ASC-cleared DTCI campaign which includes a help-seeking announcement?
    Would this informational communication to HCPs be subject to PAAB review and is it be possible to mention the manufacturer on this communication?
    Should the communication require PAAB review, would the campaign itself become subject to PAAB review as well?

    Jennifer CarrollJ 1 Reply Last reply
    0
    • J jd

      Is it possible to send a communication to HCPs to inform them of an ASC-cleared DTCI campaign which includes a help-seeking announcement?
      Would this informational communication to HCPs be subject to PAAB review and is it be possible to mention the manufacturer on this communication?
      Should the communication require PAAB review, would the campaign itself become subject to PAAB review as well?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Hello @jd

      Yes, it is acceptable to inform HCPs of a DTCI campaign. The communication would be subject to the PAAB code and should be clear that it is consumer information or advertising. The inclusion of the manufacturers name would be required. The communication of the DTCI campaign does not automatically render the DTCI campaign subject to review by PAAB, though the content should be submitted with the review of the HCP communications so that PAAB may ensure that the totality of the message is acceptable. As one example, it would not be acceptable to tie a brand to the DTCI campaign for the HCP if the content within the DTCI campaign went beyond what would be allowable for the brand.

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