Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Informational Communication to HCPs on DTCI Campaign
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Is it possible to send a communication to HCPs to inform them of an ASC-cleared DTCI campaign which includes a help-seeking announcement?
Would this informational communication to HCPs be subject to PAAB review and is it be possible to mention the manufacturer on this communication?
Should the communication require PAAB review, would the campaign itself become subject to PAAB review as well? -
Is it possible to send a communication to HCPs to inform them of an ASC-cleared DTCI campaign which includes a help-seeking announcement?
Would this informational communication to HCPs be subject to PAAB review and is it be possible to mention the manufacturer on this communication?
Should the communication require PAAB review, would the campaign itself become subject to PAAB review as well?Hello @jd
Yes, it is acceptable to inform HCPs of a DTCI campaign. The communication would be subject to the PAAB code and should be clear that it is consumer information or advertising. The inclusion of the manufacturers name would be required. The communication of the DTCI campaign does not automatically render the DTCI campaign subject to review by PAAB, though the content should be submitted with the review of the HCP communications so that PAAB may ensure that the totality of the message is acceptable. As one example, it would not be acceptable to tie a brand to the DTCI campaign for the HCP if the content within the DTCI campaign went beyond what would be allowable for the brand.
