Hello, when purchasing keywords for SEM the Online Activities guidance document notes that we cannot purchase competitor keywords. If a product/keyword is not a competitor but rather an earlier part of the treatment algorithm would it be possible to purchase that keyword?
Jennifer Carroll last edited by
It would not be acceptable to purchase other sponsors brand/generic name even if it was a product for use before or along with the sponsors product as this would create a link to the therapeutic use of the sponsors product for patients who are on the other brand but not the sponsors. This would be considered direct to consumer advertising which goes beyond name, price and quantity and which advertises the therapeutic use of the product.