Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
SEM Keywords
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Hello, when purchasing keywords for SEM the Online Activities guidance document notes that we cannot purchase competitor keywords. If a product/keyword is not a competitor but rather an earlier part of the treatment algorithm would it be possible to purchase that keyword?
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Hello, when purchasing keywords for SEM the Online Activities guidance document notes that we cannot purchase competitor keywords. If a product/keyword is not a competitor but rather an earlier part of the treatment algorithm would it be possible to purchase that keyword?
Hello @nkh
It would not be acceptable to purchase other sponsors brand/generic name even if it was a product for use before or along with the sponsors product as this would create a link to the therapeutic use of the sponsors product for patients who are on the other brand but not the sponsors. This would be considered direct to consumer advertising which goes beyond name, price and quantity and which advertises the therapeutic use of the product.
