Unbranded patient counselling materials
Our client will be developing materials for an unbranded education program, with the intent to provide disease educational tools to a nurse who will utilize them in counselling IBD patients who have been referred from a GI for additional disease education. There would be some balanced information around available treatments within this content.
In terms of how these materials would be submitted to PAAB for review, would they be classified as a DTCi review (given they are unbranded and intended for people with IBD who have not been prescribed any particular prescription therapy)? Or would they be considered unbranded "patient" materials?
Our client has asked us to seek official confirmation from the PAAB on the direction we are providing.
Jennifer Carroll last edited by
Code section 1.4.D states “The Code applies to all Advertising/Promotion Systems and corporate messages directed to licensed members of the professions of medicine, dentistry, naturopathy, homeopathy, nursing, pharmacy and related health disciplines, to institutions, and to patient information that will be distributed by or recommended by a healthcare professional.”.
From the provided description, it appears that these pieces would be considered patient materials that are subject to the PAAB code.