Skip to content
  • Categories
  • Recent
  • Tags
  • Popular
  • Users
  • Groups
Skins
  • Light
  • Cerulean
  • Cosmo
  • Flatly
  • Journal
  • Litera
  • Lumen
  • Lux
  • Materia
  • Minty
  • Morph
  • Pulse
  • Sandstone
  • Simplex
  • Sketchy
  • Spacelab
  • United
  • Yeti
  • Zephyr
  • Dark
  • Cyborg
  • Darkly
  • Quartz
  • Slate
  • Solar
  • Superhero
  • Vapor

  • Default (No Skin)
  • No Skin
Collapse
Brand Logo

Forum

  1. Home
  2. PAAB Q&A
  3. CME, educational material, Reprints, reports, textbooks, independently created content
  4. 16 - Can a pharmaceutical company distribute a third party piece (a textbook) via their representatives? It is a textbook that they are providing sponsorship for only and thus is exempt from PAAB rules. Does this book require a reference section with the product monograph in it as the product is discussed within the content of the textbook?
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

16 - Can a pharmaceutical company distribute a third party piece (a textbook) via their representatives? It is a textbook that they are providing sponsorship for only and thus is exempt from PAAB rules. Does this book require a reference section with the product monograph in it as the product is discussed within the content of the textbook?

Scheduled Pinned Locked Moved CME, educational material, Reprints, reports, textbooks, independently created content
1 Posts 1 Posters 225 Views
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as topic
Log in to reply
This topic has been deleted. Only users with topic management privileges can see it.
  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by Jennifer Carroll
    #1

    Yes, pharmaceutical companies can distribute textbooks via their representatives. With respect to how it fits into the PAAB Code, it depends on what "sponsorship" means. If the book was published independently and not commissioned by the pharma company, it would be considered to be third party. According to Health Canada guidelines in the "Distinction Between Advertising and Other Activities" independently published textbooks would not be considered advertising when distributed by pharma companies. That means the company had no involvement in the production of the textbook. If the textbook content was balanced and objective and did not appear to promote the sale of a product, it would not be considered 'advertising'. If the textbook content focused mainly on the sponsor's products, it could be considered 'advertising' when distributed. If the pharma company was involved in the production or selection of the writers and it mentioned healthcare products, it could be considered 'editorial advertising'.

    It is a good idea to show the references for any scientific publication. Whether the book is not 'advertising' or if it is 'editorial advertising' subject to PAAB review, the product monographs of the products mentioned in it does not have to be shown as part of it. If the book was focused on the sponsor's products it could be considered to be 'product advertising'.

    1 Reply Last reply
    0
    Reply
    • Reply as topic
    Log in to reply
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes


    • Login

    • Don't have an account? Register

    • Login or register to search.
    • First post
      Last post
    0
    • Categories
    • Recent
    • Tags
    • Popular
    • Users
    • Groups