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    PAAB logo on DTCA

    DTCA/I, consumer secondary audience
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    • L
      Lags last edited by

      Hi. We've used both PAAB and ASC to provide an opinion service for DTC pieces. ASC does not require their logo on these pieces (although they recommend it). Does PAAB require their logo and if so, why? Thank you.

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @Lags last edited by

        @lags

        Hi there,

        Thank you for your question.

        The inclusion of the logo is preferred but not mandatory. Our logo is intended to be an indicator to the audience that the APS has undergone an independent review to meet high standards that help support the health and safety of Canadians.

        L 1 Reply Last reply Reply Quote 0
        • L
          Lags @Jennifer Carroll last edited by

          @jennifer-carroll
          Thank you for your quick reply! In the 'no objection' letter, there seems to be an expiry date. From what I understand of these types of opinion reviews, there is no expiry. Can you please clarify? Thank you.

          Jennifer Carroll 1 Reply Last reply Reply Quote 0
          • Jennifer Carroll
            Jennifer Carroll @Lags last edited by

            @lags

            The “no objection” number has an expiry date because product monographs may change, new products come to market and some Health Canada regulations are in a state of transition. What may be in line with regulations today may not be necessarily true in the future. The renewal/re-submission process helps ensure that previously reviewed ads continue to meet regulations.

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