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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

PAAB logo on DTCA

Scheduled Pinned Locked Moved DTCA/I, consumer secondary audience
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  • L Offline
    L Offline
    Lags
    wrote on last edited by
    #1

    Hi. We've used both PAAB and ASC to provide an opinion service for DTC pieces. ASC does not require their logo on these pieces (although they recommend it). Does PAAB require their logo and if so, why? Thank you.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • L Lags

      Hi. We've used both PAAB and ASC to provide an opinion service for DTC pieces. ASC does not require their logo on these pieces (although they recommend it). Does PAAB require their logo and if so, why? Thank you.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      @lags

      Hi there,

      Thank you for your question.

      The inclusion of the logo is preferred but not mandatory. Our logo is intended to be an indicator to the audience that the APS has undergone an independent review to meet high standards that help support the health and safety of Canadians.

      L 1 Reply Last reply
      0
      • Jennifer CarrollJ Jennifer Carroll

        @lags

        Hi there,

        Thank you for your question.

        The inclusion of the logo is preferred but not mandatory. Our logo is intended to be an indicator to the audience that the APS has undergone an independent review to meet high standards that help support the health and safety of Canadians.

        L Offline
        L Offline
        Lags
        wrote on last edited by
        #3

        @jennifer-carroll
        Thank you for your quick reply! In the 'no objection' letter, there seems to be an expiry date. From what I understand of these types of opinion reviews, there is no expiry. Can you please clarify? Thank you.

        Jennifer CarrollJ 1 Reply Last reply
        0
        • L Lags

          @jennifer-carroll
          Thank you for your quick reply! In the 'no objection' letter, there seems to be an expiry date. From what I understand of these types of opinion reviews, there is no expiry. Can you please clarify? Thank you.

          Jennifer CarrollJ Offline
          Jennifer CarrollJ Offline
          Jennifer Carroll
          wrote on last edited by
          #4

          @lags

          The “no objection” number has an expiry date because product monographs may change, new products come to market and some Health Canada regulations are in a state of transition. What may be in line with regulations today may not be necessarily true in the future. The renewal/re-submission process helps ensure that previously reviewed ads continue to meet regulations.

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