Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Retention data more than one brand
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Hello there! Qq, are we allowed to compare retention data amongst two brands owned by the company? In this case we want to compare using bar graphs. Thank you
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owned by the same company***
Hi @joao-borges
It is possible to make comparative claims regarding retention data. However they must be based on empirical evidence which is limited to that which is directly observable, measurable and the comparative data must attain statistical difference between products. This is required even if the products are from the same manufacturer. Please have a look at the PAAB document Retention and market share claims for more detailed information on these types of claims.
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Hi @joao-borges
It is possible to make comparative claims regarding retention data. However they must be based on empirical evidence which is limited to that which is directly observable, measurable and the comparative data must attain statistical difference between products. This is required even if the products are from the same manufacturer. Please have a look at the PAAB document Retention and market share claims for more detailed information on these types of claims.
@jennifer-carroll Thank you so much Jennifer
