Unauthorized Use of Content on this Site: The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB)—including, but not limited to, those available through the PAAB Forum, the PAAB website, and any PAAB correspondence—are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content, or using it for model training or any related purposes, is strictly prohibited without the express prior written consent of PAAB. This includes, but is not limited to, the use of such materials in automated systems, machine learning models, or artificial intelligence applications.
Retention data more than one brand
-
Hello there! Qq, are we allowed to compare retention data amongst two brands owned by the company? In this case we want to compare using bar graphs. Thank you
-
owned by the same company***
-
Hi @joao-borges
It is possible to make comparative claims regarding retention data. However they must be based on empirical evidence which is limited to that which is directly observable, measurable and the comparative data must attain statistical difference between products. This is required even if the products are from the same manufacturer. Please have a look at the PAAB document Retention and market share claims for more detailed information on these types of claims.
-
@jennifer-carroll Thank you so much Jennifer
