Lives covered by private insurance message
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Hello! A client has asked about whether a message that summarizes the percentage of Canadian lives covered by private insurance for a particular product (without mention of disease state or indication) meets the exemption criteria around formulary messages?
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Hello @karen-taylor
No. The exemption criteria states: Use of a healthcare product name may only be used in a context not linked to therapeutic or promotional messages. Suggesting number of patients that could be covered for the product is a promotional claim and does not meet the exemption criteria 1.5Dii.
