The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
42 - Please outline the rules for the following: If a client wishes to use a product reminder ad without any accompanying prescribing information (assuming that there are no claims and the product is a minimum 2 years old with no reports of new adverse reactions)
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The rules are clearly stated in s7.6 Reminder Advertising/Promotion Systems of the PAAB Code of Advertising Acceptance. The code is available on the PAAB web-site www.paab.ca.
