42 - Please outline the rules for the following: If a client wishes to use a product reminder ad without any accompanying prescribing information (assuming that there are no claims and the product is a minimum 2 years old with no reports of new adverse reactions)
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The rules are clearly stated in s7.6 Reminder Advertising/Promotion Systems of the PAAB Code of Advertising Acceptance. The code is available on the PAAB web-site www.paab.ca.