63 - When Pharma company sites post their PIs, or Rx drug ads on web sites link back to their PIs - does the access to the PI have to be password protected?

  • Before answering this question, it is important to understand the differences between a PI (Prescribing Information) and PM (Product Monograph). The PM is the Health Canda approved document, it is considered non-promotional and can be made available on a company's website in a non-promotional manner. The PI is an abbreviated version of the PM. The PI is used to accompany advertising and must comply with the PAAB Code section 7.3. To address your question, the PI along the Rx drug ad should appear in a restricted site while the PM (not linked to any promotional activity) can appear in its entirety on an unrestricted site.