ASC or Extreme Reach?

[Kandrews]

A few of our clients on the consumer side (DTC, OTC) have been asking us about an Extreme Reach pre-clearance review instead of ASC. Can you confirm if they are in fact interchangable? Wanted to make sure that PAAB would recognise both.

[Jennifer Carroll]

@kandrews

Please note that this is not a PAAB Code issue per se. Extreme Reach is MIJO in the following Health Canada policy document:

https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/advertising-preclearance-agencies-health-product.html

Health Canada provides a list of preclearance agencies on their site:

https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/advertising-preclearance/list-canadian-advertising-preclearance-agencies.html

[Kandrews]

@jennifer-carroll Thanks for the clarification Jen. Just to confirm, given that they are both recognised by Health Canada on their list of preclearence Agencies we can use either body. Have a great weekend.

[Jennifer Carroll]

@kandrews

DTC for OTCs is out of the PAAB Code’s scope. We do not comment on, or endorse, any particular agency in the DTC space for OTCs. The PAAB encourages preclearance of DTC/OTC materials by a Health Canada recognized agency.