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  4. ASC or Extreme Reach?
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

ASC or Extreme Reach?

Scheduled Pinned Locked Moved NHP, OTC
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  • K Offline
    K Offline
    Kandrews
    wrote on last edited by
    #1

    A few of our clients on the consumer side (DTC, OTC) have been asking us about an Extreme Reach pre-clearance review instead of ASC. Can you confirm if they are in fact interchangable? Wanted to make sure that PAAB would recognise both.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • K Kandrews

      A few of our clients on the consumer side (DTC, OTC) have been asking us about an Extreme Reach pre-clearance review instead of ASC. Can you confirm if they are in fact interchangable? Wanted to make sure that PAAB would recognise both.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      @kandrews

      Please note that this is not a PAAB Code issue per se. Extreme Reach is MIJO in the following Health Canada policy document:

      https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/advertising-preclearance-agencies-health-product.html

      Health Canada provides a list of preclearance agencies on their site:

      https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/advertising-preclearance/list-canadian-advertising-preclearance-agencies.html

      K 1 Reply Last reply
      0
      • Jennifer CarrollJ Jennifer Carroll

        @kandrews

        Please note that this is not a PAAB Code issue per se. Extreme Reach is MIJO in the following Health Canada policy document:

        https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/advertising-preclearance-agencies-health-product.html

        Health Canada provides a list of preclearance agencies on their site:

        https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/advertising-preclearance/list-canadian-advertising-preclearance-agencies.html

        K Offline
        K Offline
        Kandrews
        wrote on last edited by
        #3

        @jennifer-carroll Thanks for the clarification Jen. Just to confirm, given that they are both recognised by Health Canada on their list of preclearence Agencies we can use either body. Have a great weekend.

        Jennifer CarrollJ 1 Reply Last reply
        0
        • K Kandrews

          @jennifer-carroll Thanks for the clarification Jen. Just to confirm, given that they are both recognised by Health Canada on their list of preclearence Agencies we can use either body. Have a great weekend.

          Jennifer CarrollJ Offline
          Jennifer CarrollJ Offline
          Jennifer Carroll
          wrote on last edited by
          #4

          @kandrews

          DTC for OTCs is out of the PAAB Code’s scope. We do not comment on, or endorse, any particular agency in the DTC space for OTCs. The PAAB encourages preclearance of DTC/OTC materials by a Health Canada recognized agency.

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