Abstracts and HCP websites

[joao.borges]

Hello! We have a PAAB-approved gated HCP website that provides HCPs with downloadable PAAB-approved resources/tools as well as product monographs. Are we allowed to put abstracts on the website? The idea is that the user would click on a link that would take them to a third-party page of the study abstract (not the actual paper). Thank you for your time.

[joao.borges]

@joao-borges I should mention this wouldn't be from a promotional standpoint, there would be no promotional claims on the abstract, just simply providing a link to the abstract should the user want to learn about the study by reading the abstract. thanks!

[Jennifer Carroll]

Hello @joao-borges

When you link advertising and non-advertising, everything becomes advertising. Even though the abstracts are on a third-party site, you would be leading them there from an advertising space and in the context of promotional material; the abstract would become advertising. The abstracts would have to be reviewed to ensure that they meet advertising requirements. For example, you could not link to an abstract about off-label use of the product as this would be off-label promotions. Furthermore, the abstract content would be reviewed as if it were APS copy. A quick review of the Health Canada document “The distinction between advertising and other activities” may help provide additional information about questions to ask when assessing if an activity would be considered advertising.