Abstracts and HCP websites
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Hello! We have a PAAB-approved gated HCP website that provides HCPs with downloadable PAAB-approved resources/tools as well as product monographs. Are we allowed to put abstracts on the website? The idea is that the user would click on a link that would take them to a third-party page of the study abstract (not the actual paper). Thank you for your time.
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Hello! We have a PAAB-approved gated HCP website that provides HCPs with downloadable PAAB-approved resources/tools as well as product monographs. Are we allowed to put abstracts on the website? The idea is that the user would click on a link that would take them to a third-party page of the study abstract (not the actual paper). Thank you for your time.
@joao-borges I should mention this wouldn't be from a promotional standpoint, there would be no promotional claims on the abstract, just simply providing a link to the abstract should the user want to learn about the study by reading the abstract. thanks!
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@joao-borges I should mention this wouldn't be from a promotional standpoint, there would be no promotional claims on the abstract, just simply providing a link to the abstract should the user want to learn about the study by reading the abstract. thanks!
Hello @joao-borges
When you link advertising and non-advertising, everything becomes advertising. Even though the abstracts are on a third-party site, you would be leading them there from an advertising space and in the context of promotional material; the abstract would become advertising. The abstracts would have to be reviewed to ensure that they meet advertising requirements. For example, you could not link to an abstract about off-label use of the product as this would be off-label promotions. Furthermore, the abstract content would be reviewed as if it were APS copy. A quick review of the Health Canada document “The distinction between advertising and other activities” may help provide additional information about questions to ask when assessing if an activity would be considered advertising.
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Hi Jennifer - to confirm the above, PAAB would review an on-label Abstract disseminated with (or linked to) advertising, and if there were no major concerns this could be an acceptable activity? Given the Abstract itself may not contain the detailed methodology required to conduct a review, would the Sponsor be able to provide supporting documentation such as the protocol, DoF, etc.?
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Hey @ALee
Let’s ensure we’re talking about the same thing when we say “abstract”. When we refer to “abstracts” in the response above, we’re speaking to acceptable abstracts (the published abstract from a published peer-reviewed study that meets the standards of the Code).
This is in contrast to ‘abstracts’ per Code section 3.1.2ii:
“Please note that abstracts presented at conferences and/or in journal supplements (such as study design and results analyses) that have not been subject to independent review are generally regarded as not having sufficient evidence to support claims and may not be used as reference in APS.”The review would require PAAB to see the full published peer-reviewed study and the abstract to ensure the study is acceptable and subsequently, the link to the abstract is acceptable.
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Thanks @Jennifer-Carroll
Are there any scenarios where directing HCPs to conference abstracts could be acceptable, in the absence of any product claims (s3.1.2ii)? i.e., in an Unbranded/Editorial APS, or through the use of the Attention Icon Guidance?
