Unbranded ad link to guidelines
Is it permissible for a pharma company to link an unbranded ad to guidelines in either a HCP or consumer context?
Jennifer Carroll last edited by
Acceptability would be assessed during the review process. Linking to the homepage/cover page of the complete guidelines, is likely permissible with the understanding that they are recognized Canadian consensus guidelines. For unbranded ads, the linkage should not contravene the principles outlined in Code section 7.5. There are some scenarios where it could be challenged. As an example, if the unbranded piece speaks to a drug class for which the use is off-label in the guidelines.