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  4. Consumer landing page disclaimer on HCP-facing materials

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Consumer landing page disclaimer on HCP-facing materials

Scheduled Pinned Locked Moved Claims & Support/References for Claims
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  • palanskiP Offline
    palanskiP Offline
    palanski
    wrote on last edited by
    #1

    Hi there! I understand there is new a requirement to include a disclaimer when linking to websites that have a consumer-facing landing page from HCP materials (e.g., micetype linked to the site URL that states "The website landing page of drugx.ca is open to the general public." or similar).

    Could you help clarify what precipitated this requirement and concern it addresses? Additionally, do URLs that direct HCPs to HCP-only landing pages/content require similar disclaimers?

    Jennifer CarrollJ 1 Reply Last reply
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    • palanskiP palanski

      Hi there! I understand there is new a requirement to include a disclaimer when linking to websites that have a consumer-facing landing page from HCP materials (e.g., micetype linked to the site URL that states "The website landing page of drugx.ca is open to the general public." or similar).

      Could you help clarify what precipitated this requirement and concern it addresses? Additionally, do URLs that direct HCPs to HCP-only landing pages/content require similar disclaimers?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Good morning @palanski

      Great question. There has been an increase in HCP assets that direct HCPs to pre-gate spaces containing consumer content. For transparency, when you are directing this audience to a message not intended for them, they should be made clear of this fact.

      URLs that direct HCPs to landing pages that contain only administrative messages such as “log in here” would not require this disclaimer.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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