Consumer landing page disclaimer on HCP-facing materials
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Hi there! I understand there is new a requirement to include a disclaimer when linking to websites that have a consumer-facing landing page from HCP materials (e.g., micetype linked to the site URL that states "The website landing page of drugx.ca is open to the general public." or similar).
Could you help clarify what precipitated this requirement and concern it addresses? Additionally, do URLs that direct HCPs to HCP-only landing pages/content require similar disclaimers?
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Good morning @palanski
Great question. There has been an increase in HCP assets that direct HCPs to pre-gate spaces containing consumer content. For transparency, when you are directing this audience to a message not intended for them, they should be made clear of this fact.
URLs that direct HCPs to landing pages that contain only administrative messages such as “log in here” would not require this disclaimer.
