98 - Do you have an example of how to write an APS?
Jennifer Carroll last edited by
Regarding "how to write an APS", we leave the creative process to professional advertising agencies. There is no "one way" to do that. The PAAB provides a regulatory review based on the PAAB Code of Advertising Acceptance available at www.paab.ca. The types of APS are included in s6 of the code. The PAAB Code is a minimum standard that encompasses regulatory, scientific, clinical and ethical principles.