The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
98 - Do you have an example of how to write an APS?
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Regarding "how to write an APS", we leave the creative process to professional advertising agencies. There is no "one way" to do that. The PAAB provides a regulatory review based on the PAAB Code of Advertising Acceptance available at www.paab.ca. The types of APS are included in s6 of the code. The PAAB Code is a minimum standard that encompasses regulatory, scientific, clinical and ethical principles.
