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98 - Do you have an example of how to write an APS?
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Regarding "how to write an APS", we leave the creative process to professional advertising agencies. There is no "one way" to do that. The PAAB provides a regulatory review based on the PAAB Code of Advertising Acceptance available at www.paab.ca. The types of APS are included in s6 of the code. The PAAB Code is a minimum standard that encompasses regulatory, scientific, clinical and ethical principles.
