266 - If a journal ad highlighting a product portfolio (and therefore, includes product logos)were to make the following statement, would it be considered a claim of merit, if non-specific to any one drug: "[Company] committed to gastrointestinal care for over 80 years." If so, would the lowest level of fair balance suffice, according to the new PAAB Code?
Jennifer Carroll last edited by
Under the July 2013 PAAB code: A piece containing only product logos (without taglines or other explicit/implicit product messages) + the corporate message "[Company] committed to gastrointestinal care for over 80 years" would not require fair balance. The piece would be reviewed under section 7.4. A piece containing only a product claim of "10 years of experience" would require the lowest level fair balance.